Gather Made is endeavoring to bring families back to mealtime through chef-created, prepared meals delivered to your doorstep. The Crown Creative team was tapped to develop the brand’s identity to establish it as unique in market and I can say it looks to be a success.
Warm, jovial illustrations take the forefront of the brand’s visual identity and effectively create a sense of home and togetherness. The soft approach to the illustration style is disarming yet unique. Oftentimes illustrations are falling into categories of sameness whereas these are notably different and quite remarkable.
Adding to the brand’s vibe is the logo itself, a typography exercise that mixes the stability of a sans-serif to support a free flowing script that seems like a note from Mom.
Gather Made’s identity is then accentuated with typography that revives the soft, thick serifs once associated with the late 70’s.
Overall, the brand feels like family and delivers the message loud and clear: Chefs created lovable meals for families looking to love their time together.
Designed by Crown Creative
