The restaurant O’Charley’s has used the same logo for about 40 years, but recently they introduced a newly-designed logo along with a refurbished menu and updated store interiors. This is all part of O’Charley’s plan to revitalize the brand in an effort to attract new franchisees. The logo itself is much cleaner with a less-traditional script, making it easier to interpret visually. The older logo was too old fashioned and didn’t convey the actual experience the restaurant was aiming for.
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