Design with delicious intent.™

Schnitz restaurant branding

Schnitz restaurant branding by Tag Collective

This is the latest submission from our submission form (submit your work!). What I love about this look is the urban feel of the identity. The core of the restaurant’s identity is rooted in this metro newspaper beel. It’s not oldschool newspaper, but modernized and fresh with pops of the brand color.

The rest of the graphic language is driven by strong grid and typography treatments making it super organized and simple to digest visually. Here’s what the team at Tag Collective has to say about the project:

Located in New York City’s East Village, Schnitz is known for it’s irreverent and sometimes rebellious attitude. Starting out in street fairs with the biggest fryer they could fit, they began making Schnitzel sandwiches; serving each with a lemon wedge for that extra zest.

To showcase Schnitz’s history so we created a custom newspaper using their old blog posts. This served as both a promotional and hero piece within the space as custom wallpaper. The menu and printed collateral are straight forward with a little bit of playfulness, just like the food they serve. We kept the color palette very simple, using yellow and black for a high contrast punch and played off their signature sandwich garnish, the lemon.

tag_schnitz_wall1

tag_schnitz_menuboard

tag_schnitz_lights

tag_schnitz_menu_macro

tag_schnitz_loyalty_card

tag_schnitz_front

tag_schnitz_menu_cards

tag_schnitz_logo_white

tag_schnitz_logo_gray

tag_schnitz_menu

tag_schnitz_food

tag_schnitz_newspaper2

tag_schnitz_newspaper1

tag_schnitz_crossword

tag_schnitz_poster

tag_schnitz_poster2

tag_schnitz_lemon

tag_schnitz_outside


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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