The restaurant brand identity design for Palem is thoroughly thought through; even down to the number tag design. It’s a mix of hand crafted illustrations, artful photography and simple, but strong, typographical treatments. The way the semi-burnt wood is introduced as a texture is a bit expected, but well done. Carrying that texture through other, unexpected touch points rounds off the design aesthetic quite well. I especially enjoy the menagerie of the illustrations in pattern form for the inside of the pocket folder design. Designed by Adrian Gozali
