Craft beer is exploding across the nation and right behind it is the cider industry. More and more people are getting into drinking hard ciders (I’m not a fan). Seattle Cider Company is one of the latest to attempt to satiate America’s thirst. The overarching brand identity is an exercise in simplicity. Using minimal graphic treatments lets the logo and typography breath giving it visual weight. The logo is simple, but memorable using a hexagon meets mountain graphic. DEI, the design firm behind this, leverages the power of color to denote different brews. Smart use of off-white colors hints at natural without being annoyingly blatant.