I found this restaurant brand identity design work from Oscar Bastidas yesterday and just fell in love. The color palette is rich and a bit heavy, but inherently Chinese in tone. Every piece of the brand’s identity was thought through making it interesting and diverse without it becoming too diluted or obtuse. I especially love the custom wall paper on the interior design and the illustrations that make it up.

7f4c357ce44c9827f6c322f109e73743

5639319ba65290fad0fd2934cd48d40a

fd5c67a85d645d9538e43b694ef7cdec

ae488057f5ff61172f6ee4dd473ddb0d

45baea1b2c456971332cbbc573fa7788

8a68024d941b7d363a90c99b7dcfbc26

bfc662311aa63d590d8e88b39296a6b1

0d54429723af461c6e5bb24c2ff5505d

3f7fe44f67f3adc019107a13c6d84065

cc0bf81b7f2cb5f1f0d48e5ec890be24

575571ceac090d77becab7598c2ef8ab

ce887436c98aca65e5637024dd75df19

f6fd74cc2efcb02326a625f59c84063a

36a76697d10330b7cf95588ba7b3b254

affe76f8394d0215d2d960a42bad2d7d

1f0f0d4c3cda130be16b6e95e0f09d08

cbfa19a3c07759f41402a593adf13af9

0650a30265a86a7e474d8fe62f2c149f

3cc6faf569992a962adc10c0b2c5f4c5

08f3fadd0b1747d3a3084ed2fb51c50f

4095bd04385aecc1ccf78f4df34db0a1

0b6894b3a79e8990eb2fea9b67a4bf57

654d9213c76cd9b3f93f05472c8e70e1

d5d74d4ce627ab4519abd2e883b43b2e