In our unending survey of the world of typography, we’re on the lookout for typefaces that are both practical and recognizable—traits that are often in tension with each other. Recognizability becomes even more of a challenge with sans-serifs, where there are simply fewer opportunities to distinguish one typeface from another. Presto solves this problem not so much in the individual characters, but through the development of an extremely versatile typeface with loads of weights, widths, and alternates. These alternates give character-by-character control, perfect for typesetting brand type or headlines, while the range of fonts in the family allows Presto to also serve as a workhorse for body copy. It’s a win-win for designers looking to get a lot of bang for their typographic buck.
