Wedge Studio takes a hand-crafted, low-fi approach to the brand identity and packaging design for Carmel Cannabis. This connects with the nature of the product and the general approach of the brand itself.
Carmel Cannabis focuses on rare breeds and limited growth marijuana. This high-touch, hand-selected aspect of the product directly correlates to the style and vibe of the identity.
Marked by a large, chunky, and hand-rendered typography, the core logo grabs attention. It arches nicely overtop of a literal visual of a hand picking a gem. With this basis the rest of the brand is built from creamy color backgrounds and type that overlaps imagery in a way that breaks conventions of grid and order. The result is an interesting modern take on rustic vibes.
Designed by Wedge Studio