Mitra Craft Beer branding by Lasca Studio

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

Mithra is the god of the sun and wisdom, but the word also means “friend.” From this epicenter, the team at Lasca Studio created a brand that celebrates the positions of the sun in the sky. From there they developed a narrative and crafted a playful expression that’s quite unique in the craft beer world. Characters were illustrated for each composition and mixed with colors evocative of the sun’s many colors from dawn to dusk.

The brand identity mixes strong, confident typography with the chaos of high contrast illustrations. This creates a strong, masculine brand that simultaneously infuses a sense of whimsy. The packaging starts with a simple, confident basis, which empowers each beer style to shine with its own uniqueness.

Designed by Lasca Studio

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.