Rey Peregrino mezcal branding and packaging by Further Co.

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

The spirits industry easily falls into a rut of sameness. The heavy-handed approach to establishing craft and a sense of heritage, even for a brand new brand, permeates the brandscape. While the packaging work for Rey Peregrino doesn’t full step away from it, it does establish a fresh look for mezcal that is notable.

Yes, the brand identity and package design do feature some go-to looks for spirits brands–woodcut illustrations, serif typography–but it delivers it in a modern way with clean whitespace and confidence found with some breathing room in a composition.

The most notable element of modernity is the simplified, minimized agave mark. Comprised of just six lines, the mark is wonderfully simple in all the right ways.

Designed by Further Co.

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!