Canoe Canoe restaurant branding by Lachlan Philp

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If you mix 1950’s Boy Scout, vintage Summer vibes with classic sign painter typography, and beautiful pastels, you get the look for Canoe Canoe. This full-service restaurant and bar in Melbourne, Australia has been adorned with a highly nostalgic, personable brand identity that’s spearheaded by hand-crafted type.

The identity has a light, airy feel because of the color palette which offsets the black and white photographic elements very well. Mixing in the sign painter style type gives it a highly approachable vibe. This is a welcomed shift from the overly hipster-ified, urban industrial chic design styles usually found in this category of restaurant.

Designed by Lachlan Philp

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