Post-modernism is so amazing to look at and soak up. The beautiful lines and geometric are intoxicating. The Original, a three-meal diner-made-modern restaurant displays post modernism in all its glory.
From the interiors to the exteriors the brand’s furniture, fixtures and finishes are true to the era. The design team builds from this to create a visual identity that complements the aesthetic. Starting with a rounded, Art Deco style typographical selection and hitting a stride with the layout of the menu.
What really strikes me is the signage design which is notable different than the standard issue go-tos. Additionally, the mobile drink card is a nice touch that feels a bit San Francisco in its design.
The only criticism I have would be the style of the illustrations. The variations in line weight and free form doesn’t work well with the strong geometry and lines of the typography. A more uniform, geometric approach would really connect this visual identity better.
Other than that, the work is stellar and I cannot wait to eat here next time I’m in Denver.