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When I first visited Sucré last year, I was completely enamored with it’s well orchestrated experience (I posted about it in our First Hand series.) Sucré is an exercise in French, Art Deco style from the geometric patterns to the simple, beautifully geometric typography.

Sucré’s identity showcases soft pastels that nod to the products in their suite: macarons, gelatos, etc. It subtly creates a “sweet” vibe that’s calming and relaxing. Exactly what you want for a time out with delicious sweets.

The design team employs geometric patterns offset by jovial, whimsical illustrations that create a truly French feel throughout. These patterns make the packaging next level and truly memorable and distinctive.

Overall, Sucré is an exemplary visual identity suite that showcases best-in-class design and creative work.

Designed by Minmoo Studio

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